Strategic Product Designer

Strategic Product Designer

for

for

Fast-Moving Teams

Fast-Moving Teams

Let’s talk!

Explore Projects

Fast-Moving Teams

for

Strategic Product Design

Explore projects

Elisa Ulloa®

  • Open to work

  • /

  • Booking for July

  • /

  • Open to work

  • /

  • Booking for July

  • /

Hello, hola, olá!

Hello, hola, olá!

Hello, hola, olá!

I’m Elisa, a Senior Product Designer.
I simplify complex problems through clear
interfaces and scalable design systems.

I’m Elisa, a Senior Product Designer. I simplify complex problems through clear interfaces and scalable design systems.

Learn more

Learn more

Learn more

  • Web design
  • Mobile design
  • Design systems
  • User testing
  • Brand guides
  • Display ads
  • Logos
  • UI/UX design
  • Social media
  • Framer
  • Branding
  • Slide decks
  • + more

The most recent work

The most recent work

Design That Moves the Needle

Design That Moves the Needle

Naranjax

Designing Naranja X’s Bill Payment Experience

Smarter bill payments with scan & reminders

Mobile App

Fintech

Design Strategy

Design system

Naranjax

Designing Naranja X’s Bill Payment Experience

Smarter bill payments with scan & reminders

Mobile App

Fintech

Design Strategy

Design Strategy

Naranjax

Designing Naranja X’s Bill Payment Experience

Smarter bill payments with scan & reminders

Mobile App

Fintech

Design Strategy

Design system

Fanatics

Design System for a Sports Collectibles SaaS Platform

Unified workflows and design language across tools

Design system

Sports

SAAS

Fanatics

Design System for a Sports Collectibles SaaS Platform

Unified workflows and design language across tools

Design system

Sports

SAAS

Fanatics

Design System for a Sports Collectibles SaaS Platform

Unified workflows and design language across tools

Design system

Sports

SAAS

Naranjax

From Tap to Delivery: Naranja X’s Debit Card Journey

Streamlined in-app ordering and tracking

Mobile App

Fintech

Design Strategy

Design system

Naranjax

From Tap to Delivery: Debit Card Journey

Streamlined in-app ordering and tracking

Mobile App

Fintech

Design Strategy

Design system

Naranjax

From Tap to Delivery: Naranja X’s Debit Card Journey

Streamlined in-app ordering and tracking

Mobile App

Fintech

Design Strategy

Design system

Telly

Designing Telly: The App That Gives You a Free Smart TV

A seamless experience across devices and screens

Mobile App

Entertainment

Design Strategy

Design system

Telly

Designing Telly: The App That Gives You a Free Smart TV

A seamless experience across devices and screens

Mobile App

Entertainment

Design Strategy

Design system

Telly

Designing Telly: The App That Gives You a Free Smart TV

A seamless experience across devices and screens

Mobile App

Entertainment

Design Strategy

Design system

What I do

What I do

What I do

Skilled in intuitive UX and impactful digital products

Skilled in intuitive UX and impactful digital products

/001

Design

I craft sleek flows for web and mobile — think fintech wallets, crypto swaps, and smooth user journeys — and beyond.

/002

Design System

I build scalable design systems — from tokens to components — that keep teams aligned, speed up dev work, and make great design repeatable.

/003

AI-powered no-code

I combine no-code tools like Webflow, Framer, and Lovable with AI in my daily workflow — shipping fast, scalable experiences with less overhead.

/001

Design

I craft sleek flows for web and mobile — think fintech wallets, crypto swaps, and smooth user journeys — and beyond.

/002

Design System

I build scalable design systems — from tokens to components — that keep teams aligned, speed up dev work, and make great design repeatable.

/003

AI-powered no-code

I combine no-code tools like Webflow, Framer, and Lovable with AI in my daily workflow — shipping fast, scalable experiences with less overhead.

/001

Design

I craft sleek flows for web and mobile — think fintech wallets, crypto swaps, and smooth user journeys — and beyond.

/002

Design System

I build scalable design systems — from tokens to components — that keep teams aligned, speed up dev work, and make great design repeatable.

/003

AI-powered no-code

I combine no-code tools like Webflow, Framer, and Lovable with AI in my daily workflow — shipping fast, scalable experiences with less overhead.

About

About

About

I’m Elisa Ulloa, a Senior Product Designer with 10+ years of experience working with startups and established companies across the US and Europe. I specialize in turning design systems into strong, cohesive experiences that work beautifully on the web.


My focus is on accessible, responsive design, clear structure, and helping teams deliver polished products without losing sight of the human side of the work.


I also run Picked, a design service that offers on-demand UI/UX for teams that need a flexible, reliable partner to move fast without sacrificing quality. Whether you need collaboration on a single project or ongoing design support, I'm available to discuss the best approach.


Let’s talk!

I’m Elisa Ulloa, a Senior Product Designer with 10+ years of experience working with startups and established companies across the US and Europe. I specialize in turning design systems into strong, cohesive experiences that work beautifully on the web.


My focus is on accessible, responsive design, clear structure, and helping teams deliver polished products without losing sight of the human side of the work.


I also run Picked, a design service that offers on-demand UI/UX for teams that need a flexible, reliable partner to move fast without sacrificing quality. Whether you need collaboration on a single project or ongoing design support, I'm available to discuss the best approach.


Let’s talk!

I’m Elisa Ulloa, a Senior Product Designer with 9+ years of experience building scalable, user-centered products across fintech, SaaS, and AI.


I’ve led projects at early-stage startups, YC-backed companies, and enterprise teams across the U.S., Europe, and Latin America. My international background helps me adapt fast to different markets and team dynamics, whether I’m designing a B2B payments tool, a mobile AI experience, or a design system to unify fragmented platforms.


What sets me apart is my mix of creativity, speed, and technical curiosity. I’m the one on the team who shares the latest in tools, trends, and AI workflows—and the one people turn to when there’s a tricky problem that needs solving fast. I’m deeply collaborative, and I embed into teams to ship focused, strategic work that moves products forward.


I’m especially drawn to roles in fintech, crypto, or AI, and I’m excited about building tools that push the boundaries of what design can do—whether in a large-scale product team or a fast-moving environment.

Download Resume

Download Resume

Download Resume

Download Resume

Let’s talk!

Let’s talk!

Let’s talk!

Let’s talk!

Experience

Experience

Pickedesign

Founder

2025 - NOW

RYZ Labs

Product designer

2022 - 25

Mendel

Lead product designer

2021 - 22

Naranjax

Product designer

2020 - 22

The Creative Store

UX/UI designer

2018 - 20

Quadminds

UX designer

2015 - 17

Pickedesign

Founder

2025 - NOW

RYZ Labs

Product designer

2022 - 25

Mendel

Lead product designer

2021 - 22

Naranjax

Product designer

2020 - 22

The Creative Store

UX/UI designer

2018 - 20

Quadminds

UX designer

2015 - 17

Pickedesign

Founder

2025 - NOW

RYZ Labs

Product designer

2022 - 25

Mendel

Lead product designer

2021 - 22

Naranjax

Product designer

2020 - 22

The Creative Store

UX/UI designer

2018 - 20

Quadminds

UX designer

2015 - 17

Pickedesign

Founder

2025 - NOW

RYZ Labs

Product designer

2022 - 25

Mendel

Lead product designer

2021 - 22

Naranjax

Product designer

2020 - 22

The Creative Store

UX/UI designer

2018 - 20

Quadminds

UX designer

2015 - 17

My stack

My stack

Figma

Designing

Figma

Designing

Figma

Designing

Figma

Designing

Framer

Web design

Framer

Web design

Framer

Web design

Framer

Web design

Loom

Video updates

ChatGPT

AI assistant

ChatGPT

AI assistant

ChatGPT

AI assistant

ChatGPT

AI assistant

Lovable

AI website generator

Lovable

AI website generator

Lovable

AI website generator

Lovable

AI website generator

Hotjar

Research

Hotjar

Research

Hotjar

Research

Hotjar

Research

Midjourney

AI image generator

Midjourney

AI image generator

Midjourney

AI image generator

Midjourney

AI image generator

Jira

Agile project management

Jira

Agile project management

Jira

Agile project management

Jira

Agile project management

Confluence

Collaboration

Confluence

Collaboration

Confluence

Collaboration

Confluence

Collaboration

Working with Elisa brought clarity and momentum. With clear ownership and communication, we moved fast and got real results.

Brad

Fanatics | Director of Product Design

Working with Elisa brought clarity and momentum. With clear ownership and communication, we moved fast and got real results.

Brad

Fanatics | Director of Product Design

Working with Elisa brought clarity and momentum. With clear ownership and communication, we moved fast and got real results.

Brad

Fanatics | Director of Product Design

Working with Elisa brought clarity and momentum. With clear ownership and communication, we moved fast and got real results.

Brad

Fanatics | Director of Product Design

Faq's

Faq's

Faq's

Faq's

Behind the design

Behind the design

What time zone do you work in?
What’s your design process like?
What tools and software do you use?
Can you help with branding and visual identity?
Do you offer ongoing design support or maintenance?
What languages do you speak?
How do you usually communicate during projects?
Why hire you?
What time zone do you work in?
What’s your design process like?
What tools and software do you use?
Can you help with branding and visual identity?
Do you offer ongoing design support or maintenance?
What languages do you speak?
How do you usually communicate during projects?
Why hire you?
What time zone do you work in?
What’s your design process like?
What tools and software do you use?
Can you help with branding and visual identity?
Do you offer ongoing design support or maintenance?
What languages do you speak?
How do you usually communicate during projects?
Why hire you?
What time zone do you work in?
What’s your design process like?
What tools and software do you use?
Can you help with branding and visual identity?
Do you offer ongoing design support or maintenance?
What languages do you speak?
How do you usually communicate during projects?
Why hire you?

Have a project idea in mind? Let’s chat about how we can bring it to life — virtually, from anywhere in the world!

Book a short call

Back to top

Have a project idea in mind? Let’s chat about how we can bring it to life — virtually, from anywhere in the world!

Book a short call

Back to top

Have a project idea in mind? Let’s chat about how we can bring it to life — virtually, from anywhere in the world!

Book a short call

Back to top

Have a project idea in mind? Let’s chat about how we can bring it to life — virtually, from anywhere in the world!

Book a short call

Back to top