Getting a debit card
Naranja X is at the forefront of revolutionizing financial management in Argentina, offering a digital banking experience.
As a UX designer at Naranja X, I spearheaded numerous initiatives aimed at refining our B2C offerings, with a particular focus on enhancing the debit card acquisition process.
Our mission was clear but ambitious: to streamline the process of ordering, tracking, and receiving Naranja X debit cards. This initiative was not just about logistical efficiency; it was about redefining user expectations and trust in digital banking.
Naranja X is at the forefront of revolutionizing financial management in Argentina, offering a digital banking experience.
As a UX designer at Naranja X, I spearheaded numerous initiatives aimed at refining our B2C offerings, with a particular focus on enhancing the debit card acquisition process.
Our mission was clear but ambitious: to streamline the process of ordering, tracking, and receiving Naranja X debit cards. This initiative was not just about logistical efficiency; it was about redefining user expectations and trust in digital banking.
Naranja X is at the forefront of revolutionizing financial management in Argentina, offering a digital banking experience.
As a UX designer at Naranja X, I spearheaded numerous initiatives aimed at refining our B2C offerings, with a particular focus on enhancing the debit card acquisition process.
Our mission was clear but ambitious: to streamline the process of ordering, tracking, and receiving Naranja X debit cards. This initiative was not just about logistical efficiency; it was about redefining user expectations and trust in digital banking.
Naranja X is at the forefront of revolutionizing financial management in Argentina, offering a digital banking experience.
As a UX designer at Naranja X, I spearheaded numerous initiatives aimed at refining our B2C offerings, with a particular focus on enhancing the debit card acquisition process.
Our mission was clear but ambitious: to streamline the process of ordering, tracking, and receiving Naranja X debit cards. This initiative was not just about logistical efficiency; it was about redefining user expectations and trust in digital banking.
Client
Client
Client
Client
Naranjax
Naranjax
Naranjax
Naranjax
Services
Services
Services
Services
Product Design
User Research
Product Design
User Research
Product Design
User Research
Product Design
User Research
Industries
Industries
Industries
Industries
Fintech
Fintech
Fintech
Fintech
Date
Date
Date
Date
2021
2021
2021
2021
Challenge
Challenge
The transition to a user-friendly debit card process was fraught with obstacles. The pandemic added layers of complexity, forcing us to rethink our collaboration and development strategies under remote working conditions. The challenge was not just technological but also logistical and communicational, requiring a delicate balance between various stakeholders' needs.
The transition to a user-friendly debit card process was fraught with obstacles. The pandemic added layers of complexity, forcing us to rethink our collaboration and development strategies under remote working conditions. The challenge was not just technological but also logistical and communicational, requiring a delicate balance between various stakeholders' needs.
The transition to a user-friendly debit card process was fraught with obstacles. The pandemic added layers of complexity, forcing us to rethink our collaboration and development strategies under remote working conditions. The challenge was not just technological but also logistical and communicational, requiring a delicate balance between various stakeholders' needs.
The transition to a user-friendly debit card process was fraught with obstacles. The pandemic added layers of complexity, forcing us to rethink our collaboration and development strategies under remote working conditions. The challenge was not just technological but also logistical and communicational, requiring a delicate balance between various stakeholders' needs.
First things first
First things first
The journey started with a comprehensive service blueprint that mapped every touchpoint of the debit card user journey. Collaborating closely with IT, Product, and our logistics partner, we set out to redefine the debit card experience from the ground up. This phase was crucial for aligning expectations and setting the stage for innovation.
Benchmarking played a pivotal role in our strategy. We dissected competitors' approaches to similar challenges, drawing insights that would inform our design decisions. This wasn't a mere academic exercise; I engaged with the process by ordering, tracking, and analyzing the delivery experience of various cards, gaining a firsthand understanding of user pain points.
The design phase was a balancing act between creativity and functionality.
The journey started with a comprehensive service blueprint that mapped every touchpoint of the debit card user journey. Collaborating closely with IT, Product, and our logistics partner, we set out to redefine the debit card experience from the ground up. This phase was crucial for aligning expectations and setting the stage for innovation.
Benchmarking played a pivotal role in our strategy. We dissected competitors' approaches to similar challenges, drawing insights that would inform our design decisions. This wasn't a mere academic exercise; I engaged with the process by ordering, tracking, and analyzing the delivery experience of various cards, gaining a firsthand understanding of user pain points.
The design phase was a balancing act between creativity and functionality.
The journey started with a comprehensive service blueprint that mapped every touchpoint of the debit card user journey. Collaborating closely with IT, Product, and our logistics partner, we set out to redefine the debit card experience from the ground up. This phase was crucial for aligning expectations and setting the stage for innovation.
Benchmarking played a pivotal role in our strategy. We dissected competitors' approaches to similar challenges, drawing insights that would inform our design decisions. This wasn't a mere academic exercise; I engaged with the process by ordering, tracking, and analyzing the delivery experience of various cards, gaining a firsthand understanding of user pain points.
The design phase was a balancing act between creativity and functionality.
The journey started with a comprehensive service blueprint that mapped every touchpoint of the debit card user journey. Collaborating closely with IT, Product, and our logistics partner, we set out to redefine the debit card experience from the ground up. This phase was crucial for aligning expectations and setting the stage for innovation.
Benchmarking played a pivotal role in our strategy. We dissected competitors' approaches to similar challenges, drawing insights that would inform our design decisions. This wasn't a mere academic exercise; I engaged with the process by ordering, tracking, and analyzing the delivery experience of various cards, gaining a firsthand understanding of user pain points.
The design phase was a balancing act between creativity and functionality.
Approach
Approach
The prototype was first tested internally with Naranja X employees. This cautious approach allowed us to gather authentic feedback while safeguarding the privacy of an unreleased product. The trial was comprehensive, covering the journey from card request to physical receipt and activation.
The feedback was overwhelmingly positive, with a 98% success rate in timely card deliveries. However, the real value came from the iterative process that followed. Each bug fixed and adjustment made was a step closer to our vision of a seamless debit card experience.
The prototype was first tested internally with Naranja X employees. This cautious approach allowed us to gather authentic feedback while safeguarding the privacy of an unreleased product. The trial was comprehensive, covering the journey from card request to physical receipt and activation.
The feedback was overwhelmingly positive, with a 98% success rate in timely card deliveries. However, the real value came from the iterative process that followed. Each bug fixed and adjustment made was a step closer to our vision of a seamless debit card experience.
The prototype was first tested internally with Naranja X employees. This cautious approach allowed us to gather authentic feedback while safeguarding the privacy of an unreleased product. The trial was comprehensive, covering the journey from card request to physical receipt and activation.
The feedback was overwhelmingly positive, with a 98% success rate in timely card deliveries. However, the real value came from the iterative process that followed. Each bug fixed and adjustment made was a step closer to our vision of a seamless debit card experience.
The prototype was first tested internally with Naranja X employees. This cautious approach allowed us to gather authentic feedback while safeguarding the privacy of an unreleased product. The trial was comprehensive, covering the journey from card request to physical receipt and activation.
The feedback was overwhelmingly positive, with a 98% success rate in timely card deliveries. However, the real value came from the iterative process that followed. Each bug fixed and adjustment made was a step closer to our vision of a seamless debit card experience.
Outcomes 🎉
Outcomes 🎉
The launch was a resounding success, marked by thousands of smooth deliveries and a drastic reduction in customer inquiries related to card shipments. This project not only enhanced operational efficiency but also played a crucial role in encouraging broader adoption of debit card usage nationwide.
The launch was a resounding success, marked by thousands of smooth deliveries and a drastic reduction in customer inquiries related to card shipments. This project not only enhanced operational efficiency but also played a crucial role in encouraging broader adoption of debit card usage nationwide.
The launch was a resounding success, marked by thousands of smooth deliveries and a drastic reduction in customer inquiries related to card shipments. This project not only enhanced operational efficiency but also played a crucial role in encouraging broader adoption of debit card usage nationwide.
The launch was a resounding success, marked by thousands of smooth deliveries and a drastic reduction in customer inquiries related to card shipments. This project not only enhanced operational efficiency but also played a crucial role in encouraging broader adoption of debit card usage nationwide.
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Payment Services
Payment Services